Category Archives: Double Identity

The fact that luxury fashion has been redefined in the last few years is commonly known. We are no longer willing to buy high priced and high quality goods only because of its tangible value. Now we want a concept, a fresh idea that stands behind a brand, a story that will make our shopping experience special. In the same time we know, which brands to avoid in order to stay secure and not commit a fashion cliché. All that leads to the fact that these days it’s getting harder and harder to follow up with fashion, but also it’s getting harder to become truly amused…

近几年来,高端奢华的时尚被重新定义已经是一件很平常的事情了。我们不再去花高价钱买有品质的时尚品因为它的价钱确实高得可怕。现在我们在寻觅一个概念,一个全新的时尚概念紧紧吸附着一个品牌,一个让我们的购物感受更加的特别的故事。同时,我们也知道什么品牌是不跟随的,以免成为时尚的老套群体。事实上,时尚的速度已经变得很快,已经很难去跟上它的步伐,而且很难让人对时尚给所给与的完全买单。

 

 

So what is the future of luxury? The answer has arrived today’s morning to our HQ and it’s called – Karolina Zmarlak.

 

那么未来奢华感都会是什么样的呢? 那么让今天早上才到达我们总部的品牌Karolina Zmarlak来给你答案。

NY based, Polish Designer graduated from F.I.T.’s fashion-design program with a specialization in tailoring in 2007, did an intern of both Theory and Carolina Herrera (not to mention winner of Gen Art’s Styles award for eveningwear in 2005), after that spent a couple of years mostly designing made-to-measure pieces for private clients before debuting her eponymous ready-to-wear label for fall '09.

2007年,设计总部在纽约的波兰设计师Karolina Zmarlak毕业于F.I.T的时尚设计专业,他的专长是手工缝纫。他为Theory Carolina Herrera做过实习(他是2005Gen Art’s 造型奖最佳晚装奖),实习之后,他花了几年为重要的私人客户定做服装,她的第一个成衣系列在2009年秋季开售的。

 

 

Yesterday, I finally had an occasion to see and touch her A/W 11 collection and I have to admit that it went way beyond my expectations. It’s a kind of cloths that really makes you feel special – perfect tailoring, best quality fabrics, bold, expressive design – it’s everything that you are looking for when hunting for modern luxury.


 昨天,我终于有机会来欣赏和触摸到她的2011秋冬系列,我必须承认他的成衣表现力远远的超过了我的期望。这个系列的服装可以真正的让你感觉到特别,完美的缝制技巧,最高之地的布料,狂野的表现力,这是让你拥有摩登奢华感的一切必备品。

 

 

 

The title of the collection is “Double Identity” and I can imagine it is very personal to Karolina, since the inspiration stemmed from her childhood growing up in Communist Poland. The story behind says that from an early age, she learned how a strict society can challenge a woman’s individuality, and stifles her freedom to imagine and create her own reality. Being pushed to search for means of expression and humanism on her own has resulted in building a strong individual identity.

 

这个取名叫双重身份的系列,我可以想象对Karolina来说是非常个人的特别私人的理解。灵感是从她童年在波兰的一个体现。 在早些时候, 设计师学到了女性在如此严峻的社会是怎样是受到挑战的,去让自己的自由得到舒展和去创造自己的现实生活。女性在这个环境中被强迫去寻找一种表达方式和人文主义,经常表现在各种不同的个人矛盾的消耗,这种挣扎常常表现在一个很强的个人形态中。


 

 

 ‘Double’ has also another reason in this case. Conceptual ideas have been translated into convertible pieces that can be worn in seemingly endless ways — picture a beige skirt that becomes black once you turn it inside out, or a jacket that can be worn in a multitude of ways — that’s the direct meaning of Karolina’s double identity.

 

两面有另一个的原因出现在此处。时尚的概念在此转换成一个可变化穿着的独特的形式。想象一条浅褐色短裙的反面是黑色的的拼接,或者一个夹克在4种变化中演绎着都市女孩的执着。这就是Karolina想要表现的双重身份的另一层含义。  

 

“My friends realized how much ‘one-time-wear’ crap they accumulated in their closets over the past ten years. Convertibility is about personalization, and I think that’s very important to the modern client.” – says the Designer.

Karolina说:我的朋友意识到只能一面穿的服装是多么的不实际,这些衣服在橱窗里面呆了超过10年,可变化的意味着个性的转换,角色的抽离,我想这对当今的客户是非常重要的。

 

“I’ve always gravitated toward clothes that allow me to express my style, not dictate it.”

我总是倾向用服装来表达我的形态和风格,而不是被固定在一个表达形式中。

 

This statement Alter wholeheartedly support.

这些Karolina的思想是Alter全力支持的。

 

Aug 29,2011 | Share This | 9,807 Comments | Reply

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