We received the December issue of iLook, featured with our very own — Head buyer and CEO of ALTER concept store, as a muse of Chinese designer Yang Fang with her fashion label: by FANG. 

More Maria Francesca Pepe collection:

More Bernard Delettrez collection in ALTER:

Simone Rocha SS 2014 white dress:

More by FANG collection in ALTER:

Dec 08,2014 | Share This | 2,051 Comments | Reply


Cecilia Cheung posted a new pic on her social media lately, with a stunning pink coat from Vivetta aw2014 collection. This Granpa Oversized Faux-Fur coat is available at ALTER now in size 38 and 40. 

张柏芝最近晒新照!粉色大衣夺人眼球,是来自VIVETTA 2014秋冬系列,该系列在ALTER有售,尺码38、40 可选择。


Dec 02,2014 | Share This | 46 Comments | Reply

When Art meets Fashion in ALTER. Check out artest Merijn Kavelaars 's first limited collection here!


来自荷兰当代表现主义艺术家Merijn Kavelaars的手绘单品,全球限量11件,只在Alter独家贩售!充满玩味的图案,迷离的颜色线条,瞬间让你在人群中脱颖而出!还怕什么撞衫!

Too see more of Merijn Kavelaars's art work, please visit: http://merijnkavelaars.com/


Nov 24,2014 | Share This | 18,886 Comments | Reply

Tote包包的历史可以追溯到几百年前。但是真正开始流行是在1944年的美国,当时LL Bean专门为船民做了一款帆布材质的Tote包,由于这款包包简单且实用,很快便得到了女性们的青睐。从此以后Tote包包便大肆流行起来,成为了女性逛街购物时背的首选类型。

Tote bags have been used for centuries by mankind. Tote bag became popular when LL Bean released their first Boa Bag in 1944. It was a standard canvas bag that was designed for boaters. Since this bag was simple yet functional, it rapidly got popular among women. Of course, this was the time when tote bags came into the main scene and since then they have become one of the most common types of bags women take for shopping.


Tote bags are basically open bags. They can be small, large or even medium sized with a handle or a strap attached to the top middle center of each side. Usually, tote bags just have one huge compartment and nothing else. Tote bags are today even made of leather or parts of it are of all leather to make them look chic.

如今Tote包包的种类繁多,样式各异。由于其方便实用,女性们可以拿着它们去工作,同时也可以拿着去参加Party。Tote包包不再只是实用的代名词,同时也是时尚和优雅的体现。各大设计师们将Tote包包设计得越来越精致且不失实用性。比如来自伦敦的著名手袋品牌Sophie Hulme就设计出了很多受全球时尚人士和明星喜爱的Tote包包。

Today, there are several types of tote bags available in the market. Women even take them to parties and to work since they are convenient and spacious. They are no longer just practical bags but they are also stylish and elegant today. Many designers today are producing tote bags that are exquisite yet practical.Today, fashion lovers and consumers can find tote bags in a variety of decorations and themes.Such as Sophie Hulme's tote bags are more and more popular by many celebrities nowadays because of it's practical and special designs.

Sophie Hulme Tote bag

Nov 24,2014 | Share This | 6,228 Comments | Reply

Although it is hard to say goodbye to the sexy summer, we cannot wait to embrace the colorful autumn and the fashion layers mix match! Check out the hottest ALTER street style  this month. Every item you see here, you can get in ALTER!

当我们和夏天依依不舍的说再见的时候,我们伸开双臂迎接秋日的多彩与时尚混搭层次!ALTER为您精选本月最热的街拍照片,是的,你所看到的每一件单品都可以在ALTER购得!Let's go!

I am sure that Anndra Neen metal bag and the Opening Ceremony skirt certainly caught your eyes! Why don't you try them on yourself?

如果Anndra Neen的金属包和Opening Ceremony的手掌印花裙吸引了你的注意,为何不来ALTER尝试一下呢?

Sep 28,2014 | Share This | 5,160 Comments | Reply